PERSEPSI KONSUMEN TERHADAP PENJUALAN MELALUI MEDIA INTERNET (Online Shopping) (Studi Kasus pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Bengkulu Angkatan Tahun 2015)

Problems studied in this research is on Consumer Perceptions Of How Media Sales Through Internet (Online Shopping) study aims to find out How Consumer Perceptions Of Media Sales Through Internet (Online Shopping) to know the context it is used three variables, namely the perception of quality, perceptions of convenience, perceptions of service delivery. In this research method used is descriptive qualitative method qualitative techniques. These samples were taken by purposive sampling method by 55 people. Data collection techniques using a questionnaire using a Likert scale and then the data will be described or analyzed. Based on the results obtained through the sample 55. Perceptions of the quality of the highest scores on the assessment artifacts to agree 302 or by 47.26%, which means the respondents agreed with the quality of the Online Shopping. While the perception of the ease of the highest scores on the assessment is very amenable for 365 or 52.59%, which means respondents sangatsetuju with ease Online Shopping, and the perception of service is the highest score on the assessment of neutral 255 or 40.03%, which means that respondents felt Online Shopping enough for the service. Key words : quality, convenience, servic