Surveillance of tobacco industry marketing strategies at retail outlets

The tobacco industry spends more money on place of sale (POS) promotions than on all other forms of cigarette marketing combined. This research monitors how the Malaysian tobacco industry promotes tobacco products at retail outlets under newly amended laws, which prohibit direct and indirect advertising, while also documenting the various consumer-based sales strategies and retailer-based incentive strategies used by the tobacco industry to maximize sales of tobacco products. Anything short of complete ban of tobacco promotion will enable the tobacco companies to shift their promotional activities from one place to another