THE INTERVENSION OF STANDARD AND PERSUASIVE MESSAGES IN HEALTH PROMOTION EDUCATION TOWARD PRACTICES OF PREGNANT WOMEN IN THE DISTRICT OF BUOL

Background: This research was about the maternal health practice effect of the persuasive messages in health promotion. The hypothesis was that the persuasive messages in health promotion enhance the maternal health promotion. Methods: The research was experimented with the pre-posttest control group design. The population was all pregnant women of the third trimester in sub district of Momunu and Lipunoto. Samples were selected by cluster samplmg of 28 women. The data was analyzed by t-test and Wilcoxon test with degree of significance 95%. Results: Showed that both models in the maternal health promotion are significant in increasing the knowledge, attitude and practice from the pre and posttest (p < 0.05). The comparison of influences both types of intervension were not different (p > 0. 05). but it suggests that the additional persuasive messages in health counseling are needed to inform importances of communication messages strategy and comprehensive message design in every health promotion activity. Key words: persuasive. maternal health practice, health promotion standar