My paper deals with Searle’s account of the normative dimension involved in the performance of speech acts. I will first critically assess the rule-based speech act theory behind Searle’s characterization of the normativity of language – arguing that this approach cannot explain what makes a certain illocutionary act the specific type of illocutionary act it is, both in literal and non-literal or indirect cases. As an alternative, I will endorse the inferentialist model of linguistic communication proposed by Bach and Harnish. Besides a benefit on the side of speech act theory, the inferentialist model – along with some suggestions offered by Grice’s later reflections about rationality – can adequately account for the normative dimension ar...