Add to ORKGConsidering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent of effectiveness of their techniques
Social media is important to the private lives of people. Marketers can use this to sell their produ...
Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily...
This study be done to find out the effect of social media on purchase intention. As we know, nowaday...
Master's thesis in Strategy and managementConsidering the fast growing activity of social media mark...
One of the strategies that fall under "Digital Marketing" umbrella is "Social Media Marketing." It i...
Social media marketing has become the most powerful mode for companies seeking to reach out to their...
The research project under consideration examines how social media advertising and purchase intentio...
As consumers are increasingly utilizing the social network and media platforms for prepurchase infor...
In this paper, some of the limitations of prior research in terms of online persuasion process are ...
Social media has changed the way people communicate, advertise, and purchase goods. Consequently, co...
The fastest and developed, adoption of social media on consumer behavior provides different new thin...
Social Media Marketing is very important and it is among the most successful tool and...
The significant growth of social media and its stars, i.e. social media influencers (SMI) in recent ...
With the rapid emerge of social media and the subsequent empowerment of the consumer, marketers are ...
Social media is continuously used as a platform for marketing and advertising. Firms have spent a lo...
Social media is important to the private lives of people. Marketers can use this to sell their produ...
Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily...
This study be done to find out the effect of social media on purchase intention. As we know, nowaday...
Master's thesis in Strategy and managementConsidering the fast growing activity of social media mark...
One of the strategies that fall under "Digital Marketing" umbrella is "Social Media Marketing." It i...
Social media marketing has become the most powerful mode for companies seeking to reach out to their...
The research project under consideration examines how social media advertising and purchase intentio...
As consumers are increasingly utilizing the social network and media platforms for prepurchase infor...
In this paper, some of the limitations of prior research in terms of online persuasion process are ...
Social media has changed the way people communicate, advertise, and purchase goods. Consequently, co...
The fastest and developed, adoption of social media on consumer behavior provides different new thin...
Social Media Marketing is very important and it is among the most successful tool and...
The significant growth of social media and its stars, i.e. social media influencers (SMI) in recent ...
With the rapid emerge of social media and the subsequent empowerment of the consumer, marketers are ...
Social media is continuously used as a platform for marketing and advertising. Firms have spent a lo...
Social media is important to the private lives of people. Marketers can use this to sell their produ...
Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily...
This study be done to find out the effect of social media on purchase intention. As we know, nowaday...