Franchising in the Educational Environment of Higher Education Institution: Aspects of Mutual Interest

The article deals with the implementation of franchising in an education system, the practical activity of higher education institution in the sphere of expert training for labor market and promotion of its own training programs to the market of educational services. Under contemporary globalization the role of the new pedagogical technologies, forms, standards and methods of training is undoubtedly becoming more and more prioritized. This is caused by the objective conditions of human development in science, technologies, education, etc. and entails new approaches to the system of training of future experts for labor market. The franchising in education is widely used by foreign higher education institutions currently. It is implemented at the organization of joint educational programs for training of masters, at creation of the testing and retraining centers. In addition, it is applied to during distance learning. The educational franchising acts as a new method for the Russian practice of business in the higher education institution environment. It opens great opportunities for the development and advance of the existing higher education institutions in the market of educational services in the Russian Federation. For the Russian practice of the higher education the adaptation of the already existing approved foreign educational products (programs) for franchising and implementation of own innovative training programs in the regions of Russia seems to be perspective. The article demonstrates that the educational franchising as a tool of the business environment can be applied by the higher education institutions to the solution of both the educational purposes and tasks, and a commercial component that is directly put before it at the present. DOI: 10.5901/mjss.2015.v6n5s4p9