Television and The Digital Revolution: A Chance for Survival

It is argued that today’s world is marked by competition that negatively impacts the television industry which has begun losing viewers. Despite this loss of market share, television industry can survive the digital revolution by leading the way with innovation, adapting to the happenings in the niche, meeting the needs of viewers with so many options, and adopting a business model that is different, distinctive, and competitive. The discussion that employs persuasion as a method demonstrates that television is much stronger than becoming obsolete, and that the survival of television is determined not only by the change of content but also its delivery. This survival is also determined by audiences who are not for switching over to online video streaming services, and who prefer television to other outlets because of its programs, especially sports and shows. It has been demonstrated that television has its own place, that it is capable of competing with online services, and that it will be triumphant. DOI: 10.5901/mjss.2016.v7n4p57