Crowdsourcing as a Key Method for Start – ups Overcoming Valley of Death

During the recent decade start-ups as a research topic is being analysed very actively, but still there is a lack of knowledge how to overcome ,,the valley of death” for start-ups. Crowdsourcing can be a way out for start – ups and work as innovative business model: it helps to compete successfully in a market (Zott, Amit &Massa, 2011), to decrease expenditures, to gain huge source of knowledge and ideas, to get cheap and fast feedback from clients. Thus, the purpose of this research is defined as the issue: what factors of crowdsourcing do influence crowd decision to take part in a start-ups performance? A scientific literature analysis as a research method allowed to reveal the key features of a crowdsourcing that make a significant impact on a crowd decision to participate in start-ups performance. The research results show that motivation, task and IT are the most important factors, influencing the successful usage of crowdsourcing in start-ups performance. DOI: 10.5901/mjss.2015.v6n3p79