Factors Affecting University Students in Shoes Selection: Turkey Example

With the born of human, many physiological needs have come out and human being has looked for the solutions to be protected from negative conditions of the environment. One of them is shoes which are developed to protect feet. Shoes, which are an inseparable part of wearing, have changed in terms of their function, visual dimension and use area until today and shown diversity. This diversity has led people to do preferences in the direction of their savour and needs. The study has been carried out to determine the factors, model and type properties that are paid attention by the university students in shoes selection and use. In the scope of the research, the survey has been applied to the total 300 people randomly selected from students taking education in Konya and Karaman. The data got have been transferred to SPSS package program and findings have been given in tables. In the findings, it is seen that the comfort element and wearing style are big factors in shoes preference. Moreover, it has been detected that flats and rounded-toe shoes are demanded more than others. The research results carry importance for revealing properties young consumers prefer on shoes and for contributing to producers to determine the marketing strategies. DOI: 10.5901/mjss.2013.v4n10p39