Examining the Effective Factors on Spectators’ Attendance in Volleyball World League in Iran

The purpose of the current study was to investigate the effective factors affecting the spectators’ attendance in Volleyball World League in Iran. The statistical population of the study included the whole spectators who attended in Volleyball World League in Iran. This research was an applied descriptive survey. The questionnaire used in this study was developed by Green (1995), Hansen and Gauthier (1989), Schofield (1983), Kaskey (1994), and Zhang et al. (1995) for sports played with a ball in order to examine factors affecting spectators' attendance in Volleyball World League in Iran. The questionnaire was modified by the researcher and the effect of the spectators’ attendance at volleyball halls were evaluated with 31 items in 4 scopes including economics, game attractiveness, spectators’ preferences and facilities. After determining the sample size, the questionnaires were distributed among 100 spectators attended at volleyball hall via random sampling. The reliability of the questionnaire was obtained through Cronbach's Alpha as 0.86 in a preliminary study. In order to analyze the data, one-variable T and F tests were used. The results demonstrated that the three factors of game attractiveness, spectators’ preferences and the availabilities of facilities had a positive effect on spectators' attendance and only the economic factors had negative effect on spectators' attendance at volleyball halls. Among economic factors, the reasonable ticket price of tournaments; among game attractiveness factors, the presence of star players in favorite team; among the spectators’ priorities, the proper holding of the volleyball world league tournaments; and among facilities factors, easy arrival and departure without any time-consuming from the halls and parking lots had the effects on spectators' attendance in halls. DOI: 10.5901/mjss.2016.v7n4S1p15