A Survey of the Effect of Strategies, Technologies and Organizational Learning on Organization Innovation in it Organizations: Case Study of Information Technology Organization of Iran

In the present competitive world, the organizations with high innovation capacity can respond to environmental challenges rapidly. The capabilities and innovation performance are affected by absorptive, shared and applied knowledge from organization. Entrepreneurial direction providing some motivations for organizations for learning and increase of social system of company and technology organization focusing mostly on taking new technologies for innovation of capabilities for organizational innovation are necessary. The present study aimed to evaluate the effect of strategies, technologies and organizational learning on organizational innovation in IT organizations of case study of IT organizations by structural equations model. The study population is all employees of IT organization in Iran as 400. 196 employees are selected by Cochran’s formula by random sampling method. They answered technology orientation, entrepreneurial organization, organizational learning, application of knowledge management system and organizational innovation questionnaires. For data analysis, descriptive indices, confirmatory analysis and structural equations model were used by SPSS, SMARTPLS software. The results of structural equations model showed that impact coefficient of entrepreneurial orientation had positive and significant effect on using knowledge management and organizational learning. Impact coefficient of technological orientation had positive and significant effect on using knowledge management and organizational learning. Impact coefficient of using knowledge management system had positive and significant effect on organizational innovation. The impact coefficient of organizational learning had positive and significant effect on organizational innovation. Totally the findings emphasized on the role of technological orientation, entrepreneurial orientation, using knowledge management system and organizational learning in organizational innovation in the studied organization. DOI: 10.5901/mjss.2016.v7n2s2p15