Presentation of a Research Design for Evaluating the Innovativeness of Ambient Media

Innovations in media business have a long history, as new technologies let new forms of media emerge. Today - in the world of ubiquitous and pervasive computation - this technology lets a new form of media emerge: ambient media. One simple example are public screens where people can interact with the displayed content. The aim of this publication is to discuss ambient media as innovation driven by entrepreneurs in the world of media, the principles how they can be managed, and what is needed to make them to a success. However, at this stage solely the research design is presented within the scope of this paper, as the research work is currently in progress. As examples act entries submitted to the Nokia Ubimedia MindTrek Award by conducting interviews and analyzing the entries of the winners of the competition