Principles of Ambient Media Design- From the Perspective of Universal Design

The concept of ambient media is becoming a popular topic of interest day by day and seems to promise a fabulous future. However, to date there are no certain design principles that are followed to design successful ambient media. In this paper seven design principles for designing ambient media have been proposed. The derived principles are the outcome which is based from the principles of universal design. The ambient media designed based on these principles could create better business values and new business strategies. Finally a theoretical framework is also proposed that shows how to use these principles to design successful ambient media