What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons

Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users