The Effectiveness of a Case Study Method as Compared to a Traditional Learning Method in One Business School in Taiwan

The experiential learning approach that involves active, in-depth and collaborative learning is a powerful pedagogical idea and technique to establish students\u27 critical skills for the diverse workplace and the severe competitive global marketplace of the future. The experiential learning approach also builds a bridge across school (theory) and the real-world (experience). There is a large amount of empirical evidence that has shown the experiential learning approach worked well and successfully in business colleges and universities in many Western nations since the 1960s. However, there are only a few researchers who have looked at implementing the experiential learning approach in business colleges and universities in East Asian nations. Given the positive results of a variety of experiential learning methods, activities, and techniques adopted by many business colleges and universities in Western nations, the researcher, in order to determine the results of a similar program in an East Asian nation, has initiated an experimental study among students who are enrolled in a business college in one East Asian nation - Taiwan, Republic of China. This study would discover how effectively and efficiently the team-based case-study method of the experiential learning approach functions in a business college in Taiwan