Impact of Social Media Tools in Promoting the Library Services in Engineering Colleges in Tamilnadu

Abstract Background: Social media tools play a vital role in every domain especially with Library and information Science. This study analyses the various promotional activities done by using the social media tools in Engineering Colleges with respect to Tamilnadu. Materials and Methods: The data was obtained by quantitative survey method for the study from the 150 library science professionals working in engineering colleges of Tamilnadu. Results: 150 respondents were actively participated in this survey and resulted that Facebook is the predominant tool used by the library professionals to share the library products and services in the age group of 31-50. Male respondents are using the social media enormously. Conclusion: Tamilnadu has an ample number of engineering institutions especially in the accessing the information products and services, this study analyses the impact of social media in libraries and its extent to promote the activities of library and information centers. Keywords: Social Media Tools, Library and Information centers, Engineering Colleges, Tamilnad