Social Media Platforms: Effective tools to provide innovative library services in a university environment

The paper presents how social media platforms can be used as effective tools to provide innovative library services in a university environment. The data was collected from both the central and state universities’ websites especially to focus on the readiness of the university libraries. It is ascertained that how university libraries integrate these technologies to provide effective library services to the end users. For the present study, the Global Alexa rankings were considered as the source for the selection of popular social media platforms. Each of these platforms is further analyzed to know how these could be used to facilitate information or provide library services to enhance the quality of the services. The outcome of the study reveals that the usage of social media in the university libraries in India is still in the formative stage and needs to gear up to meet the growing expectations of the users