Educational messages of animated films available on YouTube

Crtani filmovi zabavljaju djecu, a u današnje vrijeme proširili su se s televizije na YouTube i slične internetske platforme i tako postali dostupniji djeci. Cilj ovog rada je utvrditi prevladavaju li u crtanim filmovima dostupnim na YouTube-u odgojno poželjne ili nepoželjne poruke, stoga je svrha istraživanja analizirati i kategorizirati odgojne poruke kojima su djeca izložena gledajući odabrane crtane filmove na YouTube-u. Istraživanje provedeno u ovom završnom radu daje doprinos proučavanju odgojnih poruka koje prenose crtani filmovi dostupni na YouTube-u i poticanju roditelja na promišljen odabir sadržaja koji njihova djeca gledaju. U teorijskom dijelu rada opisana je definicija i povijest crtanog filma, dječje razumijevanje crtanih filmova, komunikacija djece te odraz crtanih filmova na dječje ponašanje, a predstavljena je i internetska platforma YouTube. U preglednom dijelu rada analizirana su istraživanja drugih autora o crtanim filmovima te poruke koje oni prenose. Potom je odabrano deset crtanih filmova koji su dostupni na YouTube-u prema učestalosti gledanja istih kod djece. Tablično su prikazani sadržaji crtanih filmova te njihove poruke koje su određene kao odgojno poželjne ili nepoželjne. Zatim je svaki crtani film, zajedno s porukama koje prenosi, prikazan pojedinačno. Vidljivo je da postoje crtani filmovi koji svojim sadržajem prenose odgojno poželjne poruke. Oni su obrazovni te potiču djetetov intelektualni i emocionalni razvoj. Crtani filmovi za koje je zaključeno da prenose odgojno nepoželjne poruke prikazuju nasilje, agresivnost te iskrivljuju dječju predodžbu stvarnosti. Na kraju rada nalaze se preporuke za roditelje u kojima se ukazuje na važnost njihove uloge u usmjeravanju djece na gledanje crtanih filmova s poželjnim odgojnim porukama. Rezultati analize deset crtanih filmova dostupnih na YouTube-u pokazali su da ih je četiri s odgojno poželjnim i pet s odgojno nepoželjnim porukama. Izdvaja se i jedan crtani film koji djeci šalje i poželjne i nepoželjne poruke.Cartoons entertain kids, and in modern times they expanded from television to YouTube and similar internet platforms making them more accessible to children. The goal of this paper is to determine if cartoons available on YouTube are sending desirable or undesirable messages. Therefore, the purpose of the research is to analyze and categorize educational messages which children are exposed to while watching any of the selected cartoons on YouTube. The research carried out in this final paper contributes to the study of educational messages transmitted by cartoons available on YouTube and encouraging parents to think carefully about the content their children are watching. Theoretical part of the paper describes the definition and history of a cartoon film, children's understanding of cartoons, children's communication and the reflection of cartoons on children's behavior, and the YouTube platform is also presented. In the review section, other author's research on cartoons and the messages that those cartoons convey are analyzed. Afterwards, ten cartoons available on YouTube have been chosen for analysis depending on the frequency of watching them. The contents of cartoons and their messages that are considered educationally desirable or undesirable are shown in the table. Then each cartoon film, along with the messages it transmits, is displayed individually. It is evident that there are cartoons that convey educationally desirable messages with their content. They are educational and encourage the child's intellectual and emotional development. Cartoons that are assessed to transmit educationally undesirable messages show violence, aggression, and distort the child's image of reality. At the end of the paper there are recommendations for parents who point to the importance of their role in guiding children to watching cartoons with desirable educational messages. The results of the analysis of ten selected cartoons available on YouTube showed that four of them were educationally desirable and five had educationally undesirable messages. There is also a cartoon film that sends out both desirable and unwanted messages to children