Comparative analysis of promoting tourism destinations based on film induced tourism - case of Dubrovnik and London

Zahvaljujući inovacijama, razvoju medija i autentičnosti pojedinih turističkih destinacija, razvio se novi specifičan oblik turizma poznatiji kao filmski turizam. Igrani filmovi i serije imaju veliku moć stvaranja slike o pojedinoj turističkoj destinaciji, što potencijalno rezultira promocijom i razvojem filmskog turizma. Iako se turističkom ponudom znatno razlikuju, gradovi Dubrovnik i London postaju glavni konkurenti navedenog oblika turizma, posebno u poslijednjih deset godina nakon emitiranja svjetski poznatih filmova i serija. Film je na pojedinim turističkim destinacijama stvorio svojevrsnu nematerijalnu kulturnu baštinu, ali i postao opasnost za gubitkom autentičnosti.With the help of innovations, media development and authenticity of individual tourist destinations, a new specific form of tourism, know as film tourism, was developed. Feature films and series have power to create an image of a tourist destination, which can potentially result with promotion and development of film tourism. Although the tourist offer varies considerably, cities Dubrovnik and London are becoming major competitors of this type of tourism, especially in the last ten years after the release of the world known films and series. At some tourist destinations, the film has created a kind of intangible cultural heritage but also became a danger of loss of authenticity