GLOBALIZATION AS A FORM OF CULTURAL INTERACTION IN CONTEMPORARY DESIGN DEVELOPMENT

The article is devoted to the problem of traditional cultures functioning during the period of universal globalization and unification in the era of the information revolution. The purpose of the article is to identify the possibilities of design as an instrument for the preservation and development of culture. The task is to identify the factors that ensure the interconnection of the philosophical, scientific, technical, aesthetic and environmental spheres of global culture on the one hand, and productive interchange of achievements of regional and national cultures on the other hand. It is revealed that today, along with the globalization tendencies and unification in many spheres of human activity, for each people its genetic code, embedded in its own material culture, is best able to perform such important functions as harmonization of the environment, streamlining and orientation in information.Key words: traditional culture, design, globalization, identity, local design