The Comparative Method of the Most Similar and Most-Different Systems for Crisis Communication Research

This article contributes to research methodology in crisis communication. It explores thepotentialities, values, and limitations of the comparative method of most-different and most similarsystems for crisis communication research by reviewing its development andapplication within the field of comparative politics. As a social scientific mode of inquiry, wepropose that this research method has the potential to bridge crisis communication research’srich legacy of interpretive case studies with its growing body of experimental research, andthat it can add an intriguing layer of inquiry to the field. Concluding, the article suggestsdirections for future comparative crisis communication research