AKTIVITAS KOMUNIKASI PEMASARAN PADA EVENT ORGANIZER (Studi deskriptif pada Imagine Promosindo di Kabupaten Malang)

Marketing communications have a very important role for the company to perform imaging (image) of a particular brand. This study aims to determine the marketing communication activities conducted Imagine Promosindo event organizer in getting clients This study used a qualitative approach, is a method based on the philosophy postpositivisme, while researching on natural objects, where the researcher is a key instrument, data collection techniques done by triangulation (combined). In the qualitative approach will be described on the marketing communication activities conducted Imagine Promosindo event organizer in getting clients. Interactive analysis techniques used by Miles and Hubberman. Miles and Hubberman offers an analytical technique commonly known as Interactive models. This analysis technique basically consists of three components: data reduction (data reduction), presentation of data (data display), and withdrawals as well as the conclusion of testing (drawing and verifying Conclusions) The results of the analysis of the marketing communication activities conducted Imagine Promosindo event organizer in marketing which is the management that is by doing approach to providing information about the various advantages provided so that the client can know the benefits offered. Barriers in marketing communication activities in this regard is the use of media and the lack of coordination between departments so that the service provided can not be optimally performed. Communication activities of the company aims to increase collateral marketing activities and maximize the results of marketing will be done. The use of the media in disseminating information that is with the use of online media into its efforts in providing information to the client. The main goal of marketing communications is to maximize the number of consumers. The efforts of the company is to use or enjoy the potential of the company in maximizing such activities