HUBUNGAN ANTARA USIA, JENIS KELAMIN DAN TINGKAT PENDIDIKAN DENGAN PERILAKU KONSUMSI MEDIA BARU (Studi Pada Masyarakat Desa Mantang Kec, Batukliang, Lombok Tengah)

With the emergence of internet as a new media provides everyone quick and easy information. The internet offers many advantages compared to other media. It can be said that all existing media is available on the internet. Nowadays, even children to senior access the internet. Therefore, this study found a problem formulation if there is a significant relationship between age, gender, and education level with the new media consumption behavior. This study applied social classification theory by Defluer and Ball Rokeach with the correlation method with a quantitative approach. This research was conducted in Mantang village with 92 respondents using simple random sampling techniques. Hypothesis analysis used is Chi-Square and using the validity and reliability test with the help of SPSS 16 software. The results showed a relationship between age and location of internet use, social media accessed, and online shopping sites accessed. As for gender and also education level, there was a significant relationship with online shopping sites, apart from this it did not have a significant relationship. Also, there was no significant relationship between age with chatting media and entertainment media that were accessed