A STUDY OF PROBLEMS AND PROSPECTS OF USING SOCIAL NETWORKING SITES BY STUDENTS AND RESEARCH SCHOLARS OF ALAGAPPA UNIVERSITY

An exponential rise in usage of Social Networking Sites has been seen within the last few years. Their ease of use and instant gratification effect on users has altered the way people in general and students in particular spend their interval. Young grown-ups, particularly teens tend to be unaware of just how much time they actually spent on SNS. Negative compares of SNS practice include the shrinkage in real life social community participation and academic achievement, as well as relationship problems, each of which may be indicative of potential addiction. This study aims to get a deeper understanding of both problems and prospects of using social networking sites among the students and research scholars of Alagappa University, Karaikudi