Evaluation of Search Engines using Advanced Search Technique: A Comparative analysis of Yahoo and Bing

Purpose: The purpose of the paper is to evaluate the performance and efficiency of the two most used search engines after Google, i.e. Yahoo & Bing in retrieving internet resources at specific points of time using advance search techniques on single and double word queries. Design/Methodology/Approach: The study starts from an investigation of existing methodologies for evaluating search engines in order to find out the most important factors to decide which search engine to use when searching the World Wide Web. In order to examine retrieval efficiency of a search engine on the bases of various laid parameters like, coverage of a search engine, number of dead, missing & duplicate links retrieved by a search engine by using 20 single & double word queries by adopting advanced search technique. The data were evaluated using MS Excel spread sheet software. Findings: The findings of study reveals an explicatory results which clearly describes that different web search engines use different technology to find a particular web information. The overall analysis of the findings reveals that Yahoo is the leading search engine followed by Bing in terms of retrieving score, however Bing takes the lead in retrieving less number of dead and duplicate links while routing two term queries. Originality/value – The paper will provide important insight into the effectiveness of two major search engines and their ability to retrieve relevant internet resources. This paper has produced key findings that are important for all web search engine users as well as researchers and the web industry. The findings will also assist search companies to improve their services