'More to the UK than England:Exploring rural Wales' cinemagoing history through its showmen'

This paper explores the potentially unique factors of cinemagoing history that emerge when attention is focussed away from the dominant study of urban areas to that of a rural setting. It does so with the goal of not just comparing the rural to the urban, but also considering nuances of rural cinemagoing history on a globalised scale. As such, an example case study of Wales is undertaken, itself a country largely ignored within scholarship that claims to be of Britain, which highlights the impact of differing cultural contexts on rural cinemagoing history and experiences