Since Johan Huizinga’s Homo Ludens, 1938, few books have treated adult play at an abstract level using psychology. These works lack empirical statistics. On the other hand, most market research into consumer leisure lacks clear theoretical frameworks. ‘Play as the Main Event’ overcomes these twin deficiencies. It develops Huizinga and the major international theorists of play to define five distinctive features of contemporary play, applying this framework to five sub-sectors of consumer leisure: computer games, sport, gambling, performing arts, and theme parks and adventure holidays. ‘James Woudhuysen's innovative paper … subjects a key postmodernist theoretical concept to a detailed critical scrutiny across a range of sites of leisure...