Questioning the Validity of Cross-Cultural Frameworks in a Digital Era: The Emergence of New Approaches to Culture in the Online Environment

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Abstract: Cross-cultural management research has consistently employed a number of well-cited frameworks that categorize organizational behavior within national contexts. While popular, these frameworks have also been subjected to well-received critiques identifying their weaknesses. This article develops the field by questioning the assumptions of such frameworks in relation to rapid Internet and social media-based technological innovation. Drawing on cross-cultural primary survey data and Internet interviews, the study traces the impact of information communication technology (ICT) in relation to online behavior in the varying cultural settings of France and the United Kingdom. It argues that cross-cultural frameworks only partially succeed in explaining these domains and identifies new directions for research in the field