Tackling Challenges of Interactive Public Displays using Gaze

Falling hardware prices led to a widespread use of public displays. Common interaction techniques for such displays currently include touch, mid-air, or smartphone-based interaction. While these techniques are well understood from a technical perspective, several remaining challenges hinder the uptake of interactive displays among passersby. In this paper we propose addressing major public display challenges through gaze as a novel interaction modality. We discuss why gaze-based interaction can tackle these challenges effectively and discuss how solutions can be technically realized. Furthermore, we summarize state-of-the-art eye tracking techniques that show particular promise in the area of public displays