Assessment of Green Supply Chain Management among Taiwanese Convenient Chain Stores, and Green Activities to be Implemented Based on Customers and Managers

As the negative effect on environment increase due to the increasing competitive global economic, improving the environmental aspect of the supply chain seems to be focused in every firms’ strategy. This study aims to examine the green supply chain management (GSCM) among convenient chain store in Taiwan, as well as its relationship with customers. In addition, determining the GSCM performance within the four major convenient chain stores in Taiwan. Finally, providing the best possible green activities for convenient chain store to implement. Interviews and survey have been adopted within the research, and AHP has been conducted as a method for selecting the best green activity for convenient chain store. Primary data are collected through interviews and questionnaires. Secondary data are collected through academic journals, books, magazines or companies’ profile and reports. ​Through customer survey and store managers survey, the results show that the firm’s performance in green supply chain can have influence in its competitiveness and increase customers’ willingness to consume. Also, the result of the GSCM performance among four convenient chain stores as well as the possible green activities from customers and store managers perspectives are discussed in the paper