Network caching can help cope with today Internet traffic explosion and sustain the demand for an increasing user Quality of Experience. Nonetheless, the techniques proposed in the literature do not exploit all the potential benefits. Indeed, they usually aim to optimize hit ratio or other network-centric metrics, e.g. path length, latency, etc., while network operators are more focused on moremore practical metrics, like cost and quality of experience. We devise caching techniques that directly target the latter objectives and show that this allows to gain better performance. More specifically, we first propose novel strategies that reduce the Internet Service Provider (ISP) operational cost, by preferentially caching the objects whose cos...