Reevaluating Social Media Marketing Communications

When looking for a college or university, apart from the world-class program, facility, and faculty, the students also look for a place to fit in and call home. Students can now connect with a school’s campus life 24/7 through the power of social media along with the traditional marketing of printed booklets, campus visits, and overnights. We have many websites and services that rank the universities using metrics for research income and academic impact. However, there is no metric provided by these services to measure the quality of life; Social media pages provide a means to look at the campus life and the culture. The goal of College of Business is to identify what students and their families are looking for and to use social media to share their campus culture with prospective students and their parents. College of business is sharing campus life as it happens, using Instagram photos, Facebook videos, Tweets, and more. The primary objectives of Assessments are to sample, measure, and report on strengths, identify gaps in the existing marketing strategies