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Markov chainElection
Numerous studies have been conducted concerning the Markov chain brand switching model and its role in marketing. However, this model in its pure form has had limited success in application. As a result, various modifications and alternative probability-based models have been proposed. This paper is a comparative study of these models
A stochastic model of consumer purchase behavior for frequently purchased, low cost products is deve...
In this paper the authors propose an integrated consideration set-brand choice model that is capable...
The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of ...
The purpose of this research is to analyse, discuss and extend the analytical methodology associated...
In this study, we examined the relevance of product attributes to switching rates with reference to ...
The authors use a continuous-time semi-Markov approach to analyze in a single framework the purchase...
In this study, we examined the relevance of product attributes to switching rates with reference to ...
This paper proposes a new, more general model of consumer brand choice behavior. The model is a comp...
[[abstract]]This study applies the first order Markov process to examine the relative impact of the ...
Here a brief recapitulation of the study of brand choice processes is given, and the major conclusio...
This paper develops alternative brand purchase models. These models are based on distinct assumption...
Brand loyalty, Markov chains, stochastic process, market share Markov chains, applied in marketing p...
A very parsimonious first-order multibrand model of the individual consumer for frequently purchased...
A formal analysis is presented for three general classes of discrete attribute models of brand switc...
Every industry and economy is idiosyncratic especially in terms of what drives consumer loyalty and ...
A stochastic model of consumer purchase behavior for frequently purchased, low cost products is deve...
In this paper the authors propose an integrated consideration set-brand choice model that is capable...
The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of ...
The purpose of this research is to analyse, discuss and extend the analytical methodology associated...
In this study, we examined the relevance of product attributes to switching rates with reference to ...
The authors use a continuous-time semi-Markov approach to analyze in a single framework the purchase...
In this study, we examined the relevance of product attributes to switching rates with reference to ...
This paper proposes a new, more general model of consumer brand choice behavior. The model is a comp...
[[abstract]]This study applies the first order Markov process to examine the relative impact of the ...
Here a brief recapitulation of the study of brand choice processes is given, and the major conclusio...
This paper develops alternative brand purchase models. These models are based on distinct assumption...
Brand loyalty, Markov chains, stochastic process, market share Markov chains, applied in marketing p...
A very parsimonious first-order multibrand model of the individual consumer for frequently purchased...
A formal analysis is presented for three general classes of discrete attribute models of brand switc...
Every industry and economy is idiosyncratic especially in terms of what drives consumer loyalty and ...
A stochastic model of consumer purchase behavior for frequently purchased, low cost products is deve...
In this paper the authors propose an integrated consideration set-brand choice model that is capable...
The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of ...
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