PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI (Survei pada Pelanggan Smartphone Xiaomi di Bekasi)

Erlin Arista, 2019, 8223163540, “The Influence Of Product Quality On Purchase Decision Smartphone Of Xiaomi (Survey on Customer Smartphone of Xiaomi in Bekasi)”. DIII Marketing Management. Faculty of Economics. State University of Jakarta. This research aims to: 1) know about the quality product of smartphone Xiaomi 2) know about purchase decision of smartphone Xiaomi) analyze the influence of product quality to purchase decision of smartphone Xiaomi. The primary data were collected by questionnaires that was spreading to Smartphone of Xiaomi’s customers. The subject of this research are Bekasi Resident. The sampling technique in this research used non-probability sampling with purposive sampling method. The author used SPSS program version 25 to process the data resource. From the result of this research, known that product quality has influenced to purchase decision. Which is showed by value of coefficient determination (r2) is 0,439 (43,9%) then it means that the rest is 0,561 (56,1%) explained by other factors. In this research, also known that product quality have positive and significant influence to purchase decision. Keyword: Product Quality, Purchase Decision, Smartphone, Xiaom