PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta)

Bima Surya Perdana, 2019; The influence of Price Discount on Tokopedia Purchase Decisions. (Survey on Student of Universitas Negeri Jakarta). DIII Marketing Management Study Program. Management major. Faculty of Economics. Universitas Negeri Jakarta. This research aims to: 1) know the description of price discount and Tokopedia consumer purchase decision. 2) know whether price discount has a significant influence on Tokopedia purchase decision. The method used for data collection is a spreading questionnaire. The sample used was 120 respondents who had used Tokopedia in online shopping. The data analysis method used is simple linear regression analysis. From the results of this research it can be seen that the price discount variable influence the purchasing decision. this is indicated by the r square value of 0.260 (26.0%). The author used SPSS program version 25 to process the data resource. Keyword: Discounts, Purchase Decisio