Exploring the role of industrial brand equity: An empirical investigation in high tech chemicals
- Riel, A.C.R. van
- Pahud de Mortanges, C.
- Streukens, S.
DOIAbstract
Contains fulltext : 206433.pdf (Publisher’s version ) (Closed access)7 p
Contains fulltext : 206433.pdf (Publisher’s version ) (Closed access)7 p
Abstract: The author presents a model of the brand equity dimensions and how the model behaves if th...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Contains fulltext : 95338.pdf (publisher's version ) (Open Access)15 p
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitiv...
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitiv...
Nowadays, suppliers in order to maintain and improve their positions against othernational and inter...
The main purpose of the thesis is to determine the degree of relationship between customer relations...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
The goal of present study is to determine the effect of industrial brand equity on ingredient brand ...
Brands have been developed by consumer companies but have been slow to develop in business-to-busine...
The word brand equity is known to every marketer and they wish that they have positive brand equity...
Purpose (mandatory) The research explores brand equity from multiple perspectives (tangible and inta...
The aim of the study was to understand the effect of brand elements on brand equity creation. Band e...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
Abstract: The author presents a model of the brand equity dimensions and how the model behaves if th...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Contains fulltext : 95338.pdf (publisher's version ) (Open Access)15 p
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitiv...
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitiv...
Nowadays, suppliers in order to maintain and improve their positions against othernational and inter...
The main purpose of the thesis is to determine the degree of relationship between customer relations...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
The goal of present study is to determine the effect of industrial brand equity on ingredient brand ...
Brands have been developed by consumer companies but have been slow to develop in business-to-busine...
The word brand equity is known to every marketer and they wish that they have positive brand equity...
Purpose (mandatory) The research explores brand equity from multiple perspectives (tangible and inta...
The aim of the study was to understand the effect of brand elements on brand equity creation. Band e...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Brands are an integral part of today’s marketplace. The area of brand equity has received significan...
Abstract: The author presents a model of the brand equity dimensions and how the model behaves if th...
Literature suggests that consumers purchase a brand with high brand equity. It also suggests that c...
Contains fulltext : 95338.pdf (publisher's version ) (Open Access)15 p
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