This thesis focuses on two topics at the core of current debates in the philosophy of logic: the normativity of logic and logical pluralism. The first chapter begins with an overview of the alternative conceptions of logic, and then presents the state of the art on the normativity of logic and logical pluralism. In the second chapter, I provide an account of the normativity of logic as sourced in rationality according to which being evaluated against a standard of formal cogency is constitutive of being rational. There are two main innovations in support of this treatment of logic’s normativity. First, while there is a lively debate nowadays on what the connection is between logic and norms for reasoning, there is little discussion on the ...