Monte Carlo methods are widely used in statistical computing area to solve different problems. Social network analysis plays an importance role in many fields. In this dissertation, we focus on improving the efficiency of importance sampling, detecting the degrees of influence in networks, and exploring properties of generalized Erd\H{o}s-R\'enyi model. In the first part of the thesis, we propose an importance sampling algorithm with proposal distribution obtained from variational approximation. This method combines the strength of both importance sampling and the variational method. On one hand, this method avoids the bias from variational approximation. On the other hand, variational approximation provides a way to design the proposal di...