THE ROLE AND IMPORTANCE OF THE COMMUNICATION MANAGERS IN THE DEVELOPMENT OF THE SPECIAL INTEREST TOURISM

Turizam je skup odnosa i pojava koji proizlaze iz putovanja i boravka posjetitelja nekog mjesta van svoga prebivališta radi odmora i rekreacije te se tim putovanjem ne poduzima nikakva gospodarska djelatnost. Globalnim razvojem nastaju specifični oblici turizma. Specifični oblici turizma su skupina turističkih kretanja uvjetovanih određenim dominantnim turističkim motivom koji može biti kultura, gastronomija, vjera, sport te mnogi drugi. Jedna od presudnih čimbenika za razvoj specifičnih oblika turizma je komunikacija. Komunikacija je razmjena informacija, ideja i osjećaja verbalnim i neverbalnim putem. S obzirom da je komunikacija jedna od najvažnijih menadžerskih vještina, često je smatrana najodgovornijom za uspjeh poslovanja. Komunikacijske sposobnosti menadžera specifičnih oblika turizma važne su u izgradnji odnosa sa zaposlenicima i poslovnim partnerima te za promociju turizma na tržištu, sa ciljem plasiranja proizvoda i usluga te stjecanja što veće financijske koristi.Tourism is a set of relationships and occurrences that result from the travel and the stay of a visitor in a place outside of their residence, with the purpose of rest and recreation, as well with the fact that by that traveling does not occur any economic activity. With the global development there are specific forms of tourism that emanate. Specific forms of tourism are a group of tourist movements determined by a specific dominant tourist motive such as culture, gastronomy, religion, sport and many others. One of the key factors that affect development of specific forms of tourism is communication.Communication is an exchange of informations, ideas and feelings through a verbal or/and nonverbal way. Given that communication is one of the most important managerial skills, it is often considered the most responsible one for the success of the business. Furthermore, communication skills of managers of specific forms of tourism are important for building a relationship with employees and business partners and therewithal for the promotion of tourism on the market with the purpose of placing the products and services with also gaining as much financial benefits possible