ROLE OF SPORTS IN PROMOTION OF THE COUNTRY - EXAMPLE ON THE REPUBLIC OF CROATIA

Ovim radom se obrađuje ulogu sporta u promociji zemlje na primjeru Republike Hrvatske. Prilikom svakodnevnih situacija pokušavamo razumjeti zašto ljudi kupuju određene stvari ili putuju u određene zemlje te kako upravo promocija istih djeluje na pozicioniranje na tržištu. Kroz ulogu sporta i onih koji predstavljaju određenu državu u radu se prikazuje važnost korištenja danas prisutnih promotivnih materijala i korištenje društvenog položaja pojedinaca. Upućeni smo u to da ova dva čimbenika mogu samostalno djelovati, međutim ovaj rad će prikazati koliku važnost imaju kroz zajednički učinak.This thesis deals with the role of sport in the promotion of the country based on the example of the Republic of Croatia. Throughout everyday situations we seek to understand why people buy certain things or why they travel to certain countries and in what way the very promotion of those things influences the positioning on the market. Throughout the role of sport and with the help of those who represent certain country, the thesis points out the importance of using everyday present promotional materials and the individual’s social status. Although we are referred to the fact that these two factors can act independently, this thesis will also show their importance through a mutual effect