Proposals and Recommendations for Reducing Risk in a Selected Business Entity

This Master`s thesis deals with a strategic and economic analysis of a chosen company. The aim is to identify the risks that arising from the used analyzes and to propose measures for the selected affectable risks to reduce them. The theoretical part contains needed information to understand the issue. In the nex part are realized the macroeconomic analysis and microeconomic analysis. From these analysis are arising the risks which are analyze by RIPRAN method. The measures are proposed that are helping to reduce the affectable risks are contained in the last part of this thesis