Add to ORKGThis diploma thesis focuses on the evaluation of the performance of the selected company with the help of a multi-criteria model START PLUS. The whole thesis is divided into four fundamental parts that are intertwined. The first part deals with the objectives set and the chosen methodology of this thesis. The theoretical block explains the basic concepts and conventional and unconventional approaches to performance measurement. In the analytical part, the company is characterized, and a complex analysis is carried out based on the chosen model, which results in the identification of strengths and opportunities for improvement, as well as in the point assessment in the studied areas. Based on these findings, real measures are created in the ...