Analisis Pengaruh Brand Awarenes , Norma Subyektif, Keyakinan Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Samyang Asal Korea

This study aims to analyze Brand Awareness, Subjective Norms, Halal Label Beliefs, Product Quality for Purchasing Decisions of Korean Samyang Noodles (Case Study on UMS Students). The sample in this study amounted to 100 respondents UMS Student Students using a questionnaire for data collection. The sampling technique is a non probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: Brand Awareness, Subjective Norms, Halal Label Beliefs, Product Quality for Purchasing Decisions for Samyang Noodles from Korea. The results of this study indicate that the Brand Awaraness variable has a significant effect on Purchasing Decisions, accepted. Subjective Norm Variables have a significant effect on Purchasing Decisions, accepted. Halal Label Confidence Variables have a significant effect on Purchase Decisions, accepted. Product Quality Variables have a significant effect on Purchasing Decisions