Analisis Pengaruh Citra Merek, Faktor Pribadi Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Jasa Laundry Sepatu Shoes And Care Store Fajar Indah Surakarta

This study aims to analyze the influence of brand image, personal factors, and promotions on consumer purchasing decisions. The population of this study is consumers of Shoes and Care shoe laundry services. The sampling technique used in this study is non probability sampling with the type of convenience sampling which is a sampling technique based on certain criteria of the respondents. Based on the method and technique of sampling obtained as many as 100 respondents who fit the criteria. The data collection method used is a questionnaire aimed directly at consumers. Data analysis techniques in this study are validity test, reliability test, classic assumption test, determination test (R2), simultaneous test (F test), regression coefficient analysis and partial test (t test). The results showed that brand image, personal factors, and promotions influence the purchasing decisions of consumers of Fajar Indah Shoes and Care Store shoe service