Penentu Niat Beli Makanan Cepat Saji pada Muslim Milenial: Peran Religiosity sebagai Variabel Moderasi

Purchase intention arises after an alternative evaluation process. In the evaluation process, a person will make a series of choices regarding the product to be purchased on the basis of brand or interest. This study aims to analyze the Determinants of Intention to Buy Fast Food on Millennial Muslims: The Role of Religiosity as a Moderating Variable. The type of data in this study is primary data that has been disseminated to respondents using the Google form facility which is determined using the purposive sampling method by making samples based on research objectives and predetermined criteria of 117 people. The analytical tool used in this study is the validity test, reliability test, classic assumption test, simple linear regression analysis and moderation regression. The results of the analysis indicate that Determinants of Intention to Buy Fast Food on Millennial Muslims: The Role of Religiosity as a Moderating Variable