Analisis pengaruh kualitas produk, citra merek, dan persepsi harga terhadap minat beli Produk smartphone xiaomi

This study aims to analyze "The Effect of Product Quality, Brand Image, and Perception of Tehadap Price on Purchase Decisions" The sampling technique used in this study is a non probability sampling with a type of purposive namely sampling which is a sampling technique based on certain criteria on respondents who have smartphones Xiaomi. Based on the method and sampling technique obtained as many as 101 respondents who fit the criteria. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, multiple linear regression test, accuracy test of estimator parameters (t test), accuracy test model (F test) and coefficient of determination (R2). The results showed that product quality, brand image, and price perception had a positive effect on the purchase decision of Xiaomi Smartphone