Универсализация потребительского поведения жителей города и села в сфере виртуальной культуры

Mass media today is the most important form of leisure. The most important part among it takes television and it's common for city and for country. Much larger differences exist between them in acrdance with the use of the Internet Rural people use less mass media opportunities, because lower education level is an obstacle. Nowadays mass media means are getting more commercial. They focus on mass consumption, so more and more the entertainment function takes to dominate and the corresponding user in the city and countryside is formed. Due to the mass media, consumer behaviour of these groups is becoming more universalVytauto Didžiojo universitetasŽemės ūkio akademij