Sponsorship of sports events as a benefit to the organization

Organization should pay attention to sports events or sponsorship of individual athletes as one of the benefits of receiving options. In this article, the conception support means sponsorship, not marketing promotion. Many scientists and researchers have achieved in this area in global aspect, so it is appropriate to analyze the peculiarities of this process in Lithuania and to reveal the potential benefits of organizations. There were formulated following issues: what are the benefits of sports sponsorship from the theoretical point of view? What problems faced in assessing support for the benefits were derived by researchers? What are the benefits to the company and what it receives in Lithuania while supporting sports and athletes? The aim of the research was basing on theoretical knowledge about sports sponsorship benefits offered by the organization, to identify the real sports sponsorship benefits in the organization. events or individual athletes. [...