The impact of country-of-origin on food products choice

This paper analyzes the impact of country-of-origin on food products choice. After the analysis of research results, it was determined that Lithuanian consumers care about country-of-origin while choosing a food product. According to research results, three groups of countries-of-origin were defined: attractive countries-of-origin (Lithuania, Germany), neutral countries-of-origin (France, Italy), unattractive countries-of-origin (Russia, Poland and China). Due to this, there is a need of marketing efforts for every single group of countries-of-origin to be different. Moreover, according to obtained results, the fact that product is made in Lithuania can be used as promotional tool in product marketingMarketingo katedraVytauto Didžiojo universiteta