An assessment of service skills in sports clubs: consumer survey

Analyzing the arising higher requirements for the management of sports clubs, innovative thinking and creativity are required from managers and professionals. However, there is no situation without solution. This, difficult for many companies, period can be successfully overcome, but it is important to know how. Thus in today’s market only sports clubs can survive that are able to respond flexibly to the needs of the service user. In order to fully accomplish the expectations of service users, staff of the sports club must have sufficient knowledge of customer service skills improvement, service culture, to identify consumers. Consumer expectations foster to take interest about the improvement of customer service skills. With the growing needs of the users, service personnel is expected to provide more professional, better quality service. At the same time sports clubs should be interested in the process of customer service skills for an increasing competition. Therefore, the selected theme – an assessment of service skills in sports clubs – is quite relevant, because in the world mostly prevalent studies are that exactly analyze issues of customer service. [...